Discuss how communication design should move forward. How should our profession change as we respond to technologies and changes in communication?
Communication design is a discipline that prides itself on the fluidity and responsiveness of its practice to changing needs and wants. To be an effective designer that communicates with the audience, we need to be able to first understand the psyche of the person on the receiving end. Therefore, it is without a doubt that the profession will evolve over time as people’s expectations shift and change with the advent of technology and the way that they communicate and the ways they would like to be reached. It is only when the communication designer is able to peer into what motivates the end user, that an experience may be built such that a memorable escapade in the thrills of design may be had (and perhaps gain some ground in terms of social good or profits, too).
In future, we will see many cultural and language barriers which will be broken due to globalisation. People are now able to hold conference calls while based in different parts of the world. This is a trend that will impact communication design, because cultural sensitivities and language accommodation will have to occur right at the planning phase of the design. The profession needs to be able to adapt to creating designs that will communicate with various stakeholders in various parts of the world, drawing on the common reservoir of human experience to generate response and acceptance.
Differing views might see their time on air because of the availability of channels for them to be heard. This may potentially create a catalyst or a backlash effect in terms of communicating through design, should there be a strong enough influencer who pushes any particular agenda. Communication design needs to be able to cater to this change in the landscape, as its aims to stimulate and hold a conversation through the use of design becomes increasingly universal and accessible to any consumer who might wish to view it. This means that communication designers will have to go beyond being simply designers wanting to tell a story, to being practitioners who are able to decipher the wishes of their audience, anticipate the reactions from their stakeholders, and be able to tailor their communications to ensure their goals are met in a sensitive yet engaging way.
Furthermore, as technology advances, practitioners such as ourselves have to progress along-side it. Print designers have to learn a new skill-set just to catch up with the Internet (HTML5, CSS, Java, Ajax – all the acronyms you can think of!) while such skills were not required ten, twenty years ago. With all things related to technology, it can scale both good and bad. The end-result is the possibility that new designers become jack of all trades, but master of none. Is that necessarily a bad thing in today’s design landscape? It might not be. There are also changes in the technological footprint in the digital age, and as communication designers, we must always strive to reduce the friction for the end-user. That is our job, afterall.
Discuss and analyse your experience in sharing this online space and co-creating with your group. Was it positive or negative? Why so? What was it like sharing and being public? Tie it all back to our topics.
Overall, the experience has been pretty positive. This online space that the group shares really makes it easier in sharing content that we find interesting like websites that are related to our discussion or videos that will help to emphasize our point better. A blog is also easier to maintain because of how connected we all are. It is so convenient to put down our daily discussions, findings and others into this online space and sharing it with the other groups.
There wasn’t any issues about being too open and sharing because afterall blogs are optimized content and reading other people’s opionions and views just helps us to see things from a different angle or understand how they felt on that certain issue. We may or may not agree on the same view but it is still interesting to see how other groups discussion or content were like. It was fun to see their postcards that they did. Some of them were really interesting and brilliant!
This blog is a good example of us putting technology to good use to expand and taking our classroom discussions to another platform of communication. 😀 The negative part of sharing our findings in a blog is the delegation of tasks, and the waiting time required before other members can edit the posts if the scribe fails to put the post up in a timely fashion (not a jibe at anyone, of course! A common problem, is all :)).